Your company’s digital roadmap, in eight minutes.

• 1 to 9
• 10 to 49
• 50 to 249
• 250 or more

The bands follow the EU and KOSGEB definitions of company size.

• Owner or partner
• General manager or executive
• Department manager
• Specialist or employee

1. 1We have no defined digitalisation goals.
2. 2Goals are on the agenda but not written down.
3. 3Goals are written, but no owner or timeline is set.
4. 4Goals are written with an owner, a timeline and a budget.
5. 5Goals are written, measured at set intervals and updated.

1. 1Decisions are made as needs arise, without a plan.
2. 2Decisions rest on one person’s judgement.
3. 3One person is responsible and decisions follow a needs analysis.
4. 4Decisions follow an annual budget and a priority list.
5. 5Decisions follow the budget and the return is measured afterwards.

1. 1Nothing was spent.
2. 2Only legally required items were bought (e-invoicing and similar).
3. 3A few tools were bought as individual needs came up.
4. 4Planned and budgeted investments were made.
5. 5A set share of revenue is reserved every year.

1. 1Kept on paper or on employees’ phones.
2. 2Kept in employees’ own spreadsheets.
3. 3Kept in a shared file or in the accounting software.
4. 4Kept in a CRM, but not updated regularly.
5. 5Kept in a CRM; every contact and quote is logged on the same record.

1. 1Every quote is prepared from scratch.
2. 2A template is filled in by hand.
3. 3Quotes are built in software linked to the price list.
4. 4Software drafts the quote and sends it for approval.
5. 5Quotes are generated automatically and opens are tracked.

1. 1Longer than one business day.
2. 2Within the same business day.
3. 3Within four hours.
4. 4Within one hour.
5. 5An automatic first reply goes out at once and a person follows up within an hour.

1. 1We have no website.
2. 2We have a website; it has not been updated in the last 12 months.
3. 3Up to date, but no enquiry form or visitor measurement.
4. 4Up to date, with an enquiry form and a count of enquiries.
5. 5Up to date; which page and channel bring enquiries is measured.

1. 1We do not know how we appear.
2. 2We appear only when our company name is searched.
3. 3We are on the first page for some service searches.
4. 4We are on the first page for most of our main service searches.
5. 5We are on the first page and our rankings are tracked regularly.

• Google Business Profile is kept up to date
• Social media is posted to at least monthly
• Website visitors are measured
• Enquiries from ads are tracked separately
• Customers receive regular email
• None of these

1. 1Runs on paper, phone and word of mouth.
2. 2Runs on spreadsheets and messaging apps.
3. 3Runs in shared software; statuses are updated by hand.
4. 4Runs in one system; most statuses update on their own.
5. 5Runs in one system and customers can see the status themselves.

1. 1Every day, in most tasks.
2. 2Every day, in some tasks.
3. 3A few times a week.
4. 4A few times a month.
5. 5Never; our systems are connected.

• Creating invoices
• Payment reminders
• Stock alerts
• Appointments or bookings
• Sorting and answering incoming email
• None of these

1. 1No regular report is prepared.
2. 2Prepared by hand; takes more than two business days.
3. 3Prepared by hand; done within one business day.
4. 4Pulled from software in a few hours.
5. 5Visible on a screen at any time with current data.

1. 1Mostly experience and intuition.
2. 2Period-end reports from accounting.
3. 3Spreadsheets we prepare ourselves.
4. 4Regularly updated reports.
5. 5A live dashboard and predefined indicators.

1. 1In many places; there is no full list.
2. 2In three to five separate programs or files, not connected.
3. 3In one or two programs, not connected.
4. 4In a few programs that are connected.
5. 5Gathered in one central place.

1. 1Most employees need help with basic tools.
2. 2They can use basic tools (email, spreadsheets).
3. 3They use the everyday software with ease.
4. 4They pick up a new tool quickly.
5. 5They propose new tools themselves to improve the work.

• Regular backups are taken and a restore has been tested
• Important accounts use two-step verification
• Employees can only access the data their role needs
• A data protection notice and a data inventory are in place
• Software and devices are updated regularly
• None of these

1. 1Not used.
2. 2Some employees use it on their own initiative.
3. 3Rules are set and it is used in some tasks.
4. 4It is wired into a specific process.
5. 5It is wired into several processes and its effect is measured.

Enter the hours per day; we work out the weekly and yearly totals. You can leave a row blank if you do not know.

Gross salary, employer contributions and benefits, in TL. Optional; if left blank the result shows hours only, we never substitute our own figure.

• Winning new customers
• Using employees’ time well
• Cutting costs
• Reducing errors and delays
• Preparing the groundwork for growth